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Published VersionCC BY-NC-ND V4.0, Open Access
Journal article
Characterising trusted spokespeople in noncommunicable disease prevention: A systematic scoping review
Preventive Medicine Reports, Vol.29, pp.1-13
2022
PMID: 35942296
Abstract
Noncommunicable diseases (NCD) are an increasing global threat. Utilising public policy to address NCDs can reduce incidence and prevalence. However, NCD-relevant public policy action is minimal in many countries as changing public policy is difficult and multifactorial. Two factors that may influence this process is the message people receive and the messenger delivering it. To date, much health communication research has focused on message content, with limited research on messengers that are trusted by policymakers and the public to communicate NCD matters. We aimed to review the literature to characterise who the public and policymakers consider to be trustworthy and/or credible for NCD messaging, and why this might be the case. Arksey and O'Malley's scoping review methodology guided the review. A systematic search of three databases up to June 2021 combined with hand searching of review reference lists was undertaken. Nineteen articles were included. Data extraction focused on study design, issue being influenced, spokesperson studied, and measures of trust. Results showed health professionals were the most-frequently trusted sources of information. Other spokespeople, such as government sources or religious leaders, were only trustworthy in some contexts, and even distrusted in others. Reasons why spokespeople were trusted included technical expertise, strategic engagement with stakeholders, and reputation. However, we also found the nature of trust and credibility of spokespeople is dependent on the studied population and context. Overall, characteristics of influential messengers were nonspecific. Thus, trusted messengers and their characteristics in NCD-messaging must be better understood to develop and maintain the trust of the public and policymakers.
Details
- Title
- Characterising trusted spokespeople in noncommunicable disease prevention: A systematic scoping review
- Authors
- Anastassia Demeshko - The University of QueenslandLisa Buckley - The University of QueenslandKylie Morphett - The University of QueenslandJean Adams - MRC Epidemiology UnitRoger Meany - Health and Wellbeing QueenslandKatherine Cullerton (Corresponding Author) - The University of Queensland
- Publication details
- Preventive Medicine Reports, Vol.29, pp.1-13
- Publisher
- Elsevier BV
- Date published
- 2022
- DOI
- 10.1016/j.pmedr.2022.101934
- ISSN
- 2211-3355
- PMID
- 35942296
- Copyright note
- © 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/bync-nd/4.0/).
- Data Availability
- No data was used for the research described in the article.
- Organisation Unit
- Road Safety Research Collaboration; School of Law and Society
- Language
- English
- Record Identifier
- 991043791002621
- Output Type
- Journal article
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Public, Environmental & Occupational Health