Journal article
Casual strategy mapping using integrated BSC and MCDM-DEMATEL
Journal of American Science, Vol.8(5), pp.424-428
2012
Abstract
Our environment is known with competition increasing in global economic and business strategies. The clear importance of effective management of business strategy map has become absolutely necessary. Strategy mapping represents a structured and general framework for strategic goals and plays an important role in formulating business competition and organization performance formulating. It is important to rank factors influencing strategy map and prioritize the strategies based on suitable factors. In this paper, a casual model was settled for mapping of strategic plans in Balanced Scorecard (BSC). We developed the map with integration of BSC and MCDM-DEMATEL technique to rank different business strategies for organization performance formulating. The proposed map is based on experiences of experts in real business world. [Elham Falatoonitoosi, Zulkiflle Leman, Shahryar Sorooshian. Casual strategy mapping using integrated BSC and MCDM-DEMATEL. J Am Sci 2012;8(5):424-428]. (ISSN: 1545-1003). http://www.americanscience.org. 41
Details
- Title
- Casual strategy mapping using integrated BSC and MCDM-DEMATEL
- Authors
- Elham Falatoonitoosi - Universiti Putra MalaysiaZulkiflle Leman - Universiti Putra MalaysiaShahryar Sorooshian (Corresponding Author) - Taylor's University
- Publication details
- Journal of American Science, Vol.8(5), pp.424-428
- Publisher
- Marsland Press
- Date published
- 2012
- DOI
- 10.7537/marsjas080512.41
- ISSN
- 2375-7264; 1545-1003
- Organisation Unit
- School of Business and Creative Industries; School of Science, Technology and Engineering
- Language
- English
- Record Identifier
- 991201648802621
- Output Type
- Journal article
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