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Australian Economic Papers - 2022 - Liu - Can price discrimination improve the performance of online retail platforms1.75 MB
Published VersionCC BY-NC-ND V4.0, Open Access
Journal article
Can price discrimination improve the performance of online retail platforms?
Australian Economic Papers, Vol.62(2), pp.257-271
2023
Appears in UniSC Supported Open Access Outputs
Abstract
Online retail platforms are the core of online retail activities, but due to increased competition among the platforms, traditional sources of revenue such as the membership and transaction fees alone cannot guarantee platform profitability. Thus, platform enterprises are looking for other sources of revenue. In this article, we focus on the role of value-added services fees charged by platforms. Specifically, we show that price discrimination exercised by platform enterprises in value-added services fees can increase the user access scale, platform profit as well as the social welfare.
Details
- Title
- Can price discrimination improve the performance of online retail platforms?
- Authors
- Min Liu (Author) - Anhui University of Finance and EconomicsSajid Anwar (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Australian Economic Papers, Vol.62(2), pp.257-271
- Publisher
- John Wiley & Sons, Inc.
- Date published
- 2023
- DOI
- 10.1111/1467-8454.12289
- ISSN
- 1467-8454; 0004-900X
- Copyright note
- © 2022 The Authors. Australian Economic Papers published by John Wiley & Sons Australia, Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
- Grant note
- SK2019A0495 / Humanities and Social Sciences Project of Anhui Province's Universities
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 99695798902621
- Output Type
- Journal article
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