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Can Disclaimer Labels or Dove Evolution Commercial Mitigate Negative Effects of Thin-Ideal Exposure?
Journal article   Open access   Peer reviewed

Can Disclaimer Labels or Dove Evolution Commercial Mitigate Negative Effects of Thin-Ideal Exposure?

Dinusha Cragg, Kate Mulgrew and Lee Kannis-Dymand
Journal of Health Psychology, Vol.24(7), pp.918-928
2019
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https://doi.org/10.1177/1359105317690037View
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Abstract

disclaimer labels dove evolution media literacy body satisfaction media
We examined the comparative effectiveness of the Dove Evolution commercial and disclaimer labels as media literacy interventions. Women (N=287) viewed thin-ideal images by themselves, preceded by the Dove Evolution commercial, or containing specific or generic disclaimer labels. Participants completed pre- and post-test measures of body satisfaction, post-test social comparison, and media literacy. Interventions were not effective in mitigating drops in body satisfaction, reducing social comparison, or increasing media literacy, despite women understanding their purpose. A 2-week follow-up showed no delayed effects on media literacy. None of these interventions were effective in counteracting the negative effects of media exposure in women.

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Psychology, Clinical

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#3 Good Health and Well-Being
#5 Gender Equality

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