Journal article
Can Disclaimer Labels or Dove Evolution Commercial Mitigate Negative Effects of Thin-Ideal Exposure?
Journal of Health Psychology, Vol.24(7), pp.918-928
2019
Abstract
We examined the comparative effectiveness of the Dove Evolution commercial and disclaimer labels as media literacy interventions. Women (N=287) viewed thin-ideal images by themselves, preceded by the Dove Evolution commercial, or containing specific or generic disclaimer labels. Participants completed pre- and post-test measures of body satisfaction, post-test social comparison, and media literacy. Interventions were not effective in mitigating drops in body satisfaction, reducing social comparison, or increasing media literacy, despite women understanding their purpose. A 2-week follow-up showed no delayed effects on media literacy. None of these interventions were effective in counteracting the negative effects of media exposure in women.
Details
- Title
- Can Disclaimer Labels or Dove Evolution Commercial Mitigate Negative Effects of Thin-Ideal Exposure?
- Authors
- Dinusha Cragg (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawKate Mulgrew (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawLee Kannis-Dymand (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Publication details
- Journal of Health Psychology, Vol.24(7), pp.918-928
- Publisher
- Sage Publications Ltd.
- Date published
- 2019
- DOI
- 10.1177/1359105317690037
- ISSN
- 1359-1053
- Copyright note
- Copyright © 2019 The Authors. The author accepted version is reproduced here with permission. The definitive version is available at http://dx.doi.org/10.1177/1359105317690037
- Organisation Unit
- School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Health - Psychology; School of Health and Behavioural Sciences - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450938302621
- Output Type
- Journal article
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