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Benefits of visiting a multicultural festival: The case of South Korea
Journal article   Peer reviewed

Benefits of visiting a multicultural festival: The case of South Korea

Insun Lee, Charles Arcodia and Timothy J Lee
Tourism Management, Vol.33(2), pp.334-340
2012
url
https://doi.org/10.1016/j.tourman.2011.04.001View
Published Version

Abstract

Commercial Services Marketing Tourism multicultural festivals multicultural society visitor benefits South Korea
This paper investigates the visitor benefits gained from attending a multicultural festival in South Korea. It aims to improve the understanding of such festivals, and explore the contribution of multicultural festivals to building multicultural societies. Four key factors were identified in terms of benefits gained: transformational, cognitive, social, and affective benefits. Differences were found between the visitor benefits of the dominant population and those of migrants. The findings may assist stakeholders to better understand how multicultural festivals contribute to social harmony and social integration, particularly in countries experiencing significant shifts in ethnic composition.

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Environmental Studies
Hospitality, Leisure, Sport & Tourism
Management

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#11 Sustainable Cities and Communities

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