Journal article
Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals
International Journal of Festival and Event Management, Vol.6(3), pp.282-302
2015
Abstract
Purpose: The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). Design/methodology/approach - For this exploratory study a quantitative approach was adopted. A self-administered online survey was administered to recipient members of an Australian non-urban festival e-newsletter database resulting in 398 usable responses from festival campers. Findings - Environmental beliefs held by festival campers' influenced their perceptions of naturescape, socialscape and overall satisfaction. Festival campers' who attended more than once were found to have stronger pro-environmental beliefs than those who attended once. Festival camper perception of naturescape has a positive moderating influence leading to greater overall satisfaction and the likelihood of repeat attendance and positive word-of-mouth. Research limitations/implications - It is very important to know how festivalgoers perceive and relate to their festival service environment. Critical to the appeal and success of the non-urban festival is the alignment of festivalgoer environmental beliefs to the natural setting in which they are held. Limitations include use of a single case study context. Originality/value - This paper responds to lack of research on non-urban festivals when compared to urban festivals and the surprisingly little interest shown in the central role of natural settings and the camping experience. A closer understanding of the environmental beliefs of campers at non-urban festivals has the potential to provide beneficial outcomes for people, profit and planet.
Details
- Title
- Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals
- Authors
- David Gration (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessGabby Walters (Author) - University of Queensland
- Publication details
- International Journal of Festival and Event Management, Vol.6(3), pp.282-302
- Publisher
- Emerald Group Publishing Ltd.
- Date published
- 2015
- DOI
- 10.1108/IJEFM-02-2015-0008
- ISSN
- 1758-2954
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449943702621
- Output Type
- Journal article
Metrics
14 File views/ downloads
1060 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites