Attributing Blame: Exploring the Link Between Fast Food Advertising and Obesity in Australia

Debra Harker; Michael Harker; Stuart Svensen

doi:10.1300/J038v13n02_03

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Attributing Blame: Exploring the Link Between Fast Food Advertising and Obesity in Australia

Journal article

Peer reviewed

Attributing Blame: Exploring the Link Between Fast Food Advertising and Obesity in Australia

Debra Harker, Michael Harker and Stuart Svensen

Journal of Food Products Marketing, Vol.13(2), pp.33-46

2007

DOI: https://doi.org/10.1300/J038v13n02_03

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Abstract

obesity

food advertising

Australia

Australians are getting fatter. In recent times, the contribution of fast food advertising to rising obesity levels has been mooted and concerned stakeholders are currently debating the link. Advertisers are firmly in the firing line. This paper reviews the issues of obesity and fast food advertising, adding to the debate. The paper considers the regulatory response to the problem in Australia and the important role of attribution theory.

Details

Title: Attributing Blame: Exploring the Link Between Fast Food Advertising and Obesity in Australia
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Stuart Svensen (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Journal of Food Products Marketing, Vol.13(2), pp.33-46
Publisher: Haworth Press, Inc.
Date published: 2007
DOI: 10.1300/J038v13n02_03
ISSN: 1045-4446
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449680602621
Output Type: Journal article

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