Attitudinal, normative and demographic influences on female students' alcohol consumption

Rebecca O'Hara; Debra Harker; Maria Raciti; Michael Harker

doi:10.1108/17473610810857273

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Attitudinal, normative and demographic influences on female students' alcohol consumption

Journal article

Peer reviewed

Attitudinal, normative and demographic influences on female students' alcohol consumption

Rebecca O'Hara, Debra Harker, Maria Raciti and Michael Harker

Young Consumers, Vol.9(1), pp.7-16

2008

DOI: https://doi.org/10.1108/17473610810857273

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Abstract

alcoholic drinks

Australia

students

women

Purpose - Risky and high-risk alcohol consumption is prevalent amongst young females and university students. Relatively little research in Australia has focused on these groups. This study aims to use social marketing and consumer behavior principles to examine the attitudinal, normative and demographic factors which influence alcohol consumption amongst 18-24-year-old, female university students. Design/methodology/approach - A total of 230 female students in this age group were surveyed utilizing a personally administered, self-report questionnaire. These participants were categorized as either low risk alcohol consumers (n=122) or high-risk alcohol consumers (n=108). Findings - The findings from this research indicate that a mixture of attitudinal, normative and demographic factors influence alcohol consumption amongst young, female university students. Originality/value - This study aids in the development of targeted interventions to mitigate risky and high-risk alcohol consumption amongst this cohort.

Details

Title: Attitudinal, normative and demographic influences on female students' alcohol consumption
Authors: Rebecca O'Hara (Author) - University of the Sunshine Coast - Faculty of Business
Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Young Consumers, Vol.9(1), pp.7-16
Publisher: Emerald Group Publishing Ltd.
Date published: 2008
DOI: 10.1108/17473610810857273
ISSN: 1747-3616
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99449775402621
Output Type: Journal article

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