Assessing preferences of potential visitors for nature-based experiences in protected areas

Brent D Moyle; P Scherrer; B Weiler; Erica Wilson; R Caldicott; N Nielsen

doi:10.1016/j.tourman.2017.03.010

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Assessing preferences of potential visitors for nature-based experiences in protected areas

Journal article

Peer reviewed

Assessing preferences of potential visitors for nature-based experiences in protected areas

Brent D Moyle, P Scherrer, B Weiler, Erica Wilson, R Caldicott and N Nielsen

Tourism Management, Vol.62, pp.29-41

2017

DOI: https://doi.org/10.1016/j.tourman.2017.03.010

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Abstract

survey

measurement

visitor

park

experience

design

Visitor experiences have been identified as critical for the sustainable management of tourism destinations. However, researchers have given limited attention to how to measure visitor preferences for different, newly proposed experiences, especially in nature-based tourism contexts. This paper aims to capture potential visitors' preferences for nature-based visitor experiences that would alleviate pressure on the iconic summit of Mount Warning, Australia. Findings reveal a preference for passive rather than active experiences. Consistency between the four measurement approaches used was high. Future studies should consider adopting multiple measures to underpin evidence-based management that informs the design of nature-based tourism experiences. © 2017

Details

Title: Assessing preferences of potential visitors for nature-based experiences in protected areas
Authors: Brent D Moyle (Author) - Southern Cross University
P Scherrer (Author) - Southern Cross University
B Weiler (Author) - Southern Cross University
Erica Wilson (Author) - Southern Cross University
R Caldicott (Author) - Southern Cross University
N Nielsen (Author) - Southern Cross University
Publication details: Tourism Management, Vol.62, pp.29-41
Publisher: Pergamon
Date published: 2017
DOI: 10.1016/j.tourman.2017.03.010
ISSN: 0261-5177
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450934302621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

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