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Thunderbird Intl Bus Rev - 2024 - Menzies - Artificial intelligence for international business Its use challenges and2.38 MB
Published VersionCC BY V4.0, Open Access
Journal article
Artificial intelligence for international business: Its use, challenges, and suggestions for future research and practice
Thunderbird International Business Review, Vol.66(2), pp.185-200
2024
Appears in UniSC Supported Open Access Outputs
Abstract
The emergence of artificial intelligence (AI) has transformed global business, aiding operational efficiency and innovation. It utilizes machine learning and big data analytics, driving predictive market trends and strategic decision-making. However, despite the rising discussion and accessibility of AI tools, understanding its impact on international business remains limited. This article explores AI's potential in international business strategies, practices, and activities. To address this aim, we reviewed 37 articles in the existing literature to critically explore AI within the context of international business. More specifically, we explored how AI can be applied to innovation approaches in international business, international market selection, entry modes, foreign exchange, international human resource management, international supply chains, managing across cultures, and more topics. AI has necessitated changes in workplace configurations and the need for organizational and employee adjustments in response to this technology. As a result of the foregoing issues on AI integration within international business, our analysis provided an exploratory discussion around its use, challenges, managerial implications, and suggested areas requiring future studies.
Details
- Title
- Artificial intelligence for international business: Its use, challenges, and suggestions for future research and practice
- Authors
- Jane Menzies - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre - LegacyBianka Sabert - University of the Sunshine Coast, Queensland, Student Services and EngagementRohail Hassan - University of ReadingPrince Kofi Mensah - University of Ghana
- Publication details
- Thunderbird International Business Review, Vol.66(2), pp.185-200
- Publisher
- John Wiley & Sons, Inc.
- Date published
- 2024
- DOI
- 10.1002/tie.22370
- ISSN
- 1520-6874; 1096-4762
- Copyright note
- © 2024 The Authors. Thunderbird International Business Review published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Data Availability
- Data sharing not applicable to this article as no datasets were generated or analysed during the current study.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; Student Services and Engagement
- Language
- English
- Record Identifier
- 991006998602621
- Output Type
- Journal article
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Business