Are your ducks in a row? External and internal stakeholder perceptions of the benefits of parks in New South Wales, Australia

M Torland; B Weiler; Brent D Moyle; I D Wolf

doi:10.1080/23750472.2015.1028428

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Are your ducks in a row? External and internal stakeholder perceptions of the benefits of parks in New South Wales, Australia

Journal article

Open access

Peer reviewed

Are your ducks in a row? External and internal stakeholder perceptions of the benefits of parks in New South Wales, Australia

M Torland, B Weiler, Brent D Moyle and I D Wolf

Managing Sport and Leisure, Vol.20(4), pp.211-237

2015

DOI: https://doi.org/10.1080/23750472.2015.1028428

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Abstract

alignment

benefit

marketing

parks

staff

This research examines the strategic alignment between external and internal stakeholders' perceptions of the benefits of parks. To achieve this objective, surveys were distributed to park agency staff, as well as a sample of residents in New South Wales, Australia. Findings revealed alignment between external and internal stakeholders, with executive managers' perceptions being generally more favourable than staff and community. The paper pays particular attention to the alignment of internal stakeholders' (staff) perceptions, which is important for establishing and defending the market position of parks. A high degree of strategic alignment was found between executive and staff for personal benefits. However, results revealed incongruence between perceptions of lower level and executive staff for community-wide benefits. Gender, age, frequency of interaction with visitors, and visitation to parks outside of work hours were found to influence staff perceptions of park benefits. This research provides valuable insights into how park management agencies can build strategic alignment among internal stakeholders, and in turn external stakeholders, critical for building support for parks and associated conservation. © 2015 Taylor & Francis.

Details

Title: Are your ducks in a row? External and internal stakeholder perceptions of the benefits of parks in New South Wales, Australia
Authors: M Torland (Author) - Southern Cross University
B Weiler (Author) - Southern Cross University
Brent D Moyle (Author) - Southern Cross University
I D Wolf (Author) - University of New South Wales
Publication details: Managing Sport and Leisure, Vol.20(4), pp.211-237
Publisher: Routledge
Date published: 2015
DOI: 10.1080/23750472.2015.1028428
ISSN: 2375-0472
Copyright note: Copyright © 2015 The Authors. This is an Author's Accepted Manuscript of an article published in Managing Sport and Leisure 2015, available online: http://www.tandfonline.com/10.1080/23750472.2015.1028428
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450566502621
Output Type: Journal article

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Web Of Science research areas: Management

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