Journal article
Are predictions of newspapers’ impending demise exaggerated?
Asia Pacific Media Educator, Vol.20, pp.37-52
2010
Abstract
The widespread view that newspapers, even in Australia, are suffering major declines is flawed, reflecting in part a North American and Eurocentric view of the press. Australian newspapers are faring better than many in the developed countries. Quality newspapers, with their clearly defined and targeted markets, are outperforming their tabloid counterparts. A fair assessment of newspaper performance needs to consider not only the circulation figures, but also readership and newspapers' online reach. The latter is significant, as unlike the US and the UK, the main newspaper publishers Fairfax and News Limited dominate the online news field. Regardless of quantitative measures, newspapers have unique properties that will probably ensure newsprint's survival in the digital era.
Details
- Title
- Are predictions of newspapers’ impending demise exaggerated?
- Authors
- Mary Garden (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Asia Pacific Media Educator, Vol.20, pp.37-52
- Publisher
- University of Wollongong, School of Journalism and Creative Writing
- Date published
- 2010
- ISSN
- 1326-365X
- Copyright note
- Copyright © 2010 AsiaPacific MediaEducator. Reproduced here in accordance with the publisher's copyright policy.
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450010302621
- Output Type
- Journal article
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