Are households ready to engage with smart home technology?

Rory Mulcahy; Kate Letheren; Ryan McAndrew; Charmaine Glavas; Rebekah Russell-Bennett

doi:10.1080/0267257X.2019.1680568

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Are households ready to engage with smart home technology?

Journal article

Open access

Peer reviewed

Are households ready to engage with smart home technology?

Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas and Rebekah Russell-Bennett

Journal of Marketing Management, Vol.35(15-16), pp.1370-1400

2019

DOI: https://doi.org/10.1080/0267257X.2019.1680568

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Abstract

smart home technology

technology readiness index

consumer engagement

perceived risk

trust

This paper contributes new knowledge regarding consumers' preparedness for smart home technology adoption. This research bridges together three important frameworks - the technology readiness index (TRI) 2.0, consumer engagement, and perceived risk and trust - to understand consumers' intentions to adopt smart home technology. We examine both direct and indirect effects, with results demonstrating the model explains 77% variance of consumers' imagined engagement with smart home technology and 74% variance of intentions to adopt; hence, our model has greater predictive power than others proposed in the literature. Theoretically and managerially, we demonstrate a new pathway to consumers' adoption of smart home technology in two ways. First, we depict the impact of consumers' general perceptions of technology (TRI) on opinions and imagined engagement experiences with smart home technology. Second, we show how opinions and imagined experiences with smart home technology impact their intentions to adopt.

Details

Title: Are households ready to engage with smart home technology?
Authors: Rory Mulcahy (Author) - University of the Sunshine Coast
Kate Letheren (Author) - Queensland University of Technology
Ryan McAndrew (Author) - Queensland University of Technology
Charmaine Glavas (Author) - Queensland University of Technology
Rebekah Russell-Bennett (Author) - Queensland University of Technology
Publication details: Journal of Marketing Management, Vol.35(15-16), pp.1370-1400
Publisher: Routledge
Date published: 2019
DOI: 10.1080/0267257X.2019.1680568
ISSN: 0267-257X
Copyright note: Copyright (c) 2019. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 2019, available online: http://www.tandfonline.com/10.1080/0267257X.2019.1680568
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450429302621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Business; Management