Journal article
Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park, China
Asia Pacific Journal of Tourism Research, Vol.24(10), pp.1034-1045
2019
Abstract
Smartphone technology has the potential to change the nature of a tourists' experience in a protected area. A smartphone running an augmented reality (AR) app may contribute to the protection of national parks while enhancing a visitor's experience. This paper examined potential visitors' to Potatso National Park, Shangri- La, China, their preferences for seven such AR experiences and the effect of visitors' acceptance of technology on the perceived value of visiting the park. An online questionnaire (n = 323) identified results and provided insights for enhancement of national park experiences using AR.
Details
- Title
- Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park, China
- Authors
- Shan Jiang (Author) - Capital Normal University, ChinaNoel Scott (Author) - University of the Sunshine CoastLi Tao (Author) - Capital Normal University, China
- Publication details
- Asia Pacific Journal of Tourism Research, Vol.24(10), pp.1034-1045
- Publisher
- Routledge
- Date published
- 2019
- DOI
- 10.1080/10941665.2019.1653949
- ISSN
- 1094-1665
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451339902621
- Output Type
- Journal article
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- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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