Journal article
Antecedents of CSR Practices in MNCs' Subsidiaries: A Stakeholder and Institutional Perspective
Journal of Business Ethics, Vol.86(Supplement 2), pp.155-169
2009
Abstract
This study investigates antecedents of corporate social responsibility (CSR) in multinational corporations' (MNCs') subsidiaries. Using stakeholder theory and institutional theory that identify internal and external pressures for legitimacy in MNCs' subsidiaries, we integrate international business and CSR literatures to create a model depicting CSR practices in MNCs' subsidiaries. We propose that MNCs' subsidiaries will be likely to adapt to local practices to legitimize themselves if they operate in host countries with different institutional environments and demanding stakeholders. We also predict that MNCs' subsidiaries will be likely to adapt to local practices to avoid spillover effects if their parent companies suffer major legitimacy problems at home or abroad. However, we speculate that MNCs' subsidiaries will be less likely to adapt to local practices if they are strongly annexed to their parent companies and the benefit to gain internal legitimacy outweighs external legitimacy. This article contributes to the discourse on CSR across borders by exploring the antecedents of CSR practices in MNCs' subsidiaries at social and organizational levels, and integrating institutional and stakeholder views. We provide a number of propositions for future studies and explore implications for practitioners.
Details
- Title
- Antecedents of CSR Practices in MNCs' Subsidiaries: A Stakeholder and Institutional Perspective
- Authors
- X H Yang (Author) - University of San Francisco, United StatesCheryl J Rivers (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Journal of Business Ethics, Vol.86(Supplement 2), pp.155-169
- Publisher
- Springer Netherlands
- Date published
- 2009
- DOI
- 10.1007/s10551-009-0191-0
- ISSN
- 0167-4544
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449535102621
- Output Type
- Journal article
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