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Antecedents and consequences of tourist satisfaction and dissatisfaction: A case study of a festival in Korea
Journal article   Open access   Peer reviewed

Antecedents and consequences of tourist satisfaction and dissatisfaction: A case study of a festival in Korea

S Ryu, S Um and Timothy J Lee
Event Management, Vol.16(1), pp.65-76
2012
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https://doi.org/10.3727/152599512X13264729827677View
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Abstract

attitude change festival needs/wants tourist satisfaction two-factor theory
The study aims to verify the two-dimensional construct, compare it to a unidimensional model, and identify the causality among the antecedents and consequences of tourist satisfaction/dissatisfaction. It examines satisfaction and attitude change of visitors to a festival in Korea. It used the Expectation-Disconfirmation Paradigm but excluded expectation and perceived performance. It found that wantsdisconfirmation had a strong relationship with both satisfaction and dissatisfaction, while needs-disconfirmation had a relationship only with satisfaction. Tourist satisfaction was positively related to attitude change; however, the relationship between tourist dissatisfaction and attitude change was not significant. The results of the study lead to a better understanding of tourist behavior and an improved ability to predict future behavior more accurately, especially of a festival event. © 2012 Cognizant Comm. Corp.

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