Journal article
Antecedants of Purchase in the Online Buying Process
Journal of Internet Business, Vol.8, pp.1-40
2010
Abstract
How and why consumers use the Internet is important to understanding retail change in the online context. This study identified the factors that influence online buying behaviour, developed a model of the buying decision process and empirically tested the model. A mail survey was used to collect data from one hundred and forty six Australian consumers. The results suggest that consumers have a preference for purchasing digital services and non-bulky analogue products online, specifically tickets, travel and hotels, music, books and cameras. Product attributes play an important role in choosing the initial retail channel. Pricing and product information are potential drivers causing consumers to switch from online to off line channels. High levels of trust in either the brand or the supplier are associated with online purchasing. The implications for pure-play and multi-channel retailers are discussed.
Details
- Title
- Antecedants of Purchase in the Online Buying Process
- Authors
- Richard J Croome (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessBishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Journal of Internet Business, Vol.8, pp.1-40
- Publisher
- Curtin University of Technology
- Date published
- 2010
- ISSN
- 1832-1151
- Copyright note
- Copyright © 2010 Curtin University of Technology. Reproduced here with permission of the publisher.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449847302621
- Output Type
- Journal article
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