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Alternative scenarios for BRAC University
Journal article   Peer reviewed

Alternative scenarios for BRAC University

Sohail Inayatullah, S Ahmed, P Alam, S Davis and S Hashemi
On the Horizon, Vol.21(4), pp.275-285
2013
DOI: https://doi.org/10.1108/OTH-01-2013-0006
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https://doi.org/10.1108/OTH-01-2013-0006View
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Abstract

backcasting Bangladesh BRAC causal layered analysis microfinance scenarios university futures
Purpose: This article aims to present the scenarios, visions and strategies that resulted from a three day foresight workshop for BRAC University in Rajendrapur, Bangladesh. Design/methodology/approach: The workshops used the "six pillars" approach to foresight. The methods used included: The futures triangle, emerging issues analysis, the futures wheel, The Sarkar game and macrohistory, causal layered analysis, the integrated scenario method, visioning and backcasting. The workshop was held over three days in Rajendrapur, Bangladesh. Findings: Three visions were developed: "Advancing knowledge with a human face" - a future that integrates liberal arts and real world specialization; "BRAC to the future - an eco-system of leaders" - a future where the university becomes a social laboratory of innovation; and, "BUG - BRAC University Global," - a global future where the university leverages BRAC's mission to save and serve the world. Research limitations/implications: The visions are considered complementary and are being used to develop the university's strategic plan and new campus design. Practical implications: This model of foresight provides a practical model for engaging in planning the long-term future especially when there are a diversity of interests and stakeholders. The workshop has led to real world changes in strategy and funding. Social implications: This model of foresight provides a practical model for engaging in planning the long-term future especially when there is a diversity of interests and stakeholders. The workshop has led to real world changes in strategy and funding. Originality/value: This was the first foresight project/workshop held for BRAC University. © Emerald Group Publishing Limited.

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