Advertising in Australia: the big issues

Debra Harker; Michael Harker

doi:10.2501/S0265048708080384

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Advertising in Australia: the big issues

Journal article

Peer reviewed

Advertising in Australia: the big issues

Debra Harker and Michael Harker

International Journal of Advertising, Vol.27(5), pp.910-915

2008

DOI: https://doi.org/10.2501/S0265048708080384

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Abstract

food advertising

alcohol advertising

Australia

The article focuses on issues concerning advertising research in Australia, particularly the marketing of food and alcohol. It also explores other advertising issues, including the sexualisation of children, privacy legislation, direct-to-consumer-advertising (DTCA) of prescription medicines, also known as disease awareness where DTCA is banned. It emphasizes that Australia's Advertising Standards Bureau (ASB) has a significant role to play in all these issues as it not only handles complaints about advertising but also contributes to the debates through interaction with various stakeholders and advertisers who are mostly reactive than proactive when it comes to issues

Details

Title: Advertising in Australia: the big issues
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: International Journal of Advertising, Vol.27(5), pp.910-915
Publisher: World Advertising Research Center Ltd.
Date published: 2008
DOI: 10.2501/S0265048708080384
ISSN: 0265-0487
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99448932302621
Output Type: Journal article

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