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A very special audience: how layering and drift in Australian cultural policy have affected the production of children’s television drama for digital markets
Journal article   Peer reviewed

A very special audience: how layering and drift in Australian cultural policy have affected the production of children’s television drama for digital markets

Anna Potter
International Journal of Cultural Policy, Vol.20(1), pp.40-53
2014
DOI: https://doi.org/10.1080/10286632.2012.729824
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https://doi.org/10.1080/10286632.2012.729824View
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Abstract

children's television cultural policy television production
Layering and drift have occurred in Australian cultural policy surrounding the production of film and television. Children have always been considered a special audience by Australian regulators, deserving of locally made content created especially for them. The production of Australian children's television has enjoyed unusual levels of regulatory support since the late 1970s, much of which is expressed through the policy mechanism of The Children's Television Standards. However the circumstances of contemporary Australian children's television are very different from those of the late 1970s. Industrial, economic and technological change combined with layering and drift in cultural policy have undermined the objectives of policy settings grounded in cultural nationalism and justified by the special status of the child audience. As a result, Australian cultural policy surrounding children's television is being used in part to support the very programming it was designed to discourage.

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