A review of eye-tracking research in tourism

Noel Scott; R Zhang; D Le; Brent D Moyle

doi:10.1080/13683500.2017.1367367

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A review of eye-tracking research in tourism

Journal article

Peer reviewed

A review of eye-tracking research in tourism

Noel Scott, R Zhang, D Le and Brent D Moyle

Current Issues in Tourism, Vol.22(10), pp.1244-1261

2019

DOI: https://doi.org/10.1080/13683500.2017.1367367

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Abstract

attention

eye-tracking

marketing

tourism

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking. © 2017 Informa UK Limited, trading as Taylor & Francis Group

Details

Title: A review of eye-tracking research in tourism
Authors: Noel Scott (Author) - Griffith University
R Zhang (Author) - Griffith University
D Le (Author) - Griffith University
Brent D Moyle (Author) - Griffith University
Publication details: Current Issues in Tourism, Vol.22(10), pp.1244-1261
Publisher: Routledge
Date published: 2019
DOI: 10.1080/13683500.2017.1367367
ISSN: 1368-3500
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99451308002621
Output Type: Journal article

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