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A curious tale of wine labelling: how the colour of a wine label influences purchase intention
Journal article   Open access   Peer reviewed

A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Saket Joshi, Rory Mulcahy, Cleone Ladlow, Brad Eskridge, Vicki Andonopoulos and Gavin Northey
Journal of Wine Research, Vol.35(1), pp.15-33
2024
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Abstract

wine label construal level theory emotion invovlement curiosity

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