A crypto-tourism case study of agnes water/ seventeen seventy, Australia

Shu-Hsiang Chen; Aaron Tham

doi:10.1177/14673584221085472

Back

A crypto-tourism case study of agnes water/ seventeen seventy, Australia

Journal article

Peer reviewed

A crypto-tourism case study of agnes water/ seventeen seventy, Australia

Shu-Hsiang Chen and Aaron Tham

Tourism and Hospitality Research, Vol.23(1), pp.108-112

2023

DOI: https://doi.org/10.1177/14673584221085472

Files and links (1)

url

https://doi.org/10.1177/14673584221085472View

Published Version

Abstract

Tourism

Tourism services

Bitcoin

digital currency

distributed ledgers

smart tourism

disruptive innovation

This research note explores the under-investigated assumption that cryptocurrencies are a panacea to stimulate regional tourism demand. Through the application of Rogers' Diffusion of Innovation Theory, a case study was designed to examine the cryptocurrency effect on two adjacent towns of Agnes Water and 17 70 in Central Queensland, Australia. The findings revealed three major factors that led to merchant receptivity for adopting cryptocurrencies-First, a novelty effect perceived as a good strategy to induce consumer spend. Second, the low entry barriers for merchants adopting cryptocurrencies to conduct transactions. Third, cryptocurrencies incurred zero overhead costs. Nevertheless, the favorable attitudes of these merchants towards cryptocurrencies require a demand-side intention to use such tools during tourist visits to these regional destinations. Other regional tourism destinations will need to consider other ways of integrating such digital innovations to their landscapes.

Details

Title: A crypto-tourism case study of agnes water/ seventeen seventy, Australia
Authors: Shu-Hsiang Chen (Author) - Xi’an Jiaotong-Liverpool University
Aaron Tham (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Publication details: Tourism and Hospitality Research, Vol.23(1), pp.108-112
Publisher: Sage Publications Ltd.
DOI: 10.1177/14673584221085472
ISSN: 1742-9692
Organisation Unit: Indigenous and Transcultural Research Centre; Sustainability Research Centre; School of Business and Creative Industries; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99629540602621
Output Type: Journal article

Metrics

48 Record Views

3 Times Cited - Web of Science

InCites Highlights

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

Source: InCites