Journal article
A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality
Vox Sanguinis, Vol.116(4), pp.388-396
2021
PMID: 33104242
Abstract
Background and Objective:
Recruiting and retaining male donors remain an ongoing challenge for blood collection agencies. Research suggests that interventions based on costly signalling theory that allows donors to unobtrusively but publicly signal their donor status may be effective. However, what functions as such a signal and how it is interpreted has not been determined.
Materials and Methods:
A total of 242 Australian residents (127 female; 115 male) recruited through an online research platform rated their perceptions of a male target wearing (a) no bandage, (b) a regular unmarked bandage or (c) a blood donor branded bandage.
Results:
The target wearing a blood donor branded bandage was rated as significantly more generous by female participants and moral compared to both the target who wore no bandage and the target wearing a regular unmarked bandage. The target wearing the unmarked bandage was perceived as significantly less healthy and competent compared to the target not wearing a bandage.
Conclusion:
A public signal of public donor status conveys the generosity and morality of the wearer. The bandage applied to donors after they have donated can act as such an effective signal, but only when these bandages are clearly branded as resulting from donating blood.
Details
- Title
- A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality
- Authors
- Michael Lam (Corresponding Author) - University of QueenslandBarbara M Masser (Author) - University of QueenslandBarnaby J W Dixson (Author) - University of Queensland
- Publication details
- Vox Sanguinis, Vol.116(4), pp.388-396; 9
- Publisher
- Wiley-Blackwell Publishing Ltd.
- DOI
- 10.1111/vox.13018
- ISSN
- 1423-0410
- PMID
- 33104242
- Organisation Unit
- Australian Centre for Pacific Islands Research; School of Health and Behavioural Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Health - Psychology
- Language
- English
- Record Identifier
- 99579308302621
- Output Type
- Journal article
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InCites Highlights
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- Web Of Science research areas
- Hematology
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Source: InCites