Journal article
A Strategic Path to Competitive Advantage for On-line, Small to-Medium-Sized Enterprises within the Service Sector
Journal of New Business Ideas and Trends, Vol.1(1), pp.20-37
2003
Abstract
This paper develops a structured approach of translating the impact of the Internet as an enabling technology on business strategies, business model development and business infrastructure, and indicates a preferred approach of strategic progression. The strategic positioning matrix is developed to provide a framework whereby service-industry-related, small-to-medium-sized enterprises (SSME's) in major metropolitan areas within Australia may reinvent themselves. It also allows individual players in the industry to distinguish themselves through strategy. The paper also addresses foundation concepts of Internet-enabled competitive strategy, supply chain management, business models, customers, web services architecture-based IT strategy, and convergent business architecture. These Internet based concepts link both physical and virtual customer interactions.
Details
- Title
- A Strategic Path to Competitive Advantage for On-line, Small to-Medium-Sized Enterprises within the Service Sector
- Authors
- J Hamilton (Author)Willem Selen (Author)
- Publication details
- Journal of New Business Ideas and Trends, Vol.1(1), pp.20-37
- Publisher
- U B P Consulting and Publishing
- Date published
- 2003
- ISSN
- 1446-8719
- Copyright note
- Copyright © 2003 JNBIT. Reproduced with permission of the publisher.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449637102621
- Output Type
- Journal article
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