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A Content Analysis of Accounting Job Advertisements: Skill Requirements for Graduates
Journal article   Open access   Peer reviewed

A Content Analysis of Accounting Job Advertisements: Skill Requirements for Graduates

Kirsty Dunbar, Gregory Laing and Monte Wynder
e-Journal of Business Education & Scholarship of Teaching, Vol.10(1), pp.58-72
2016
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Abstract

Education Systems Curriculum and Pedagogy Business and Management accounting graduates job advertisements soft skills technical skills hierarchical cluster analysis
The purpose of this study is to investigate the emphasis placed on technical and soft skills by prospective employers for accounting positions and graduate accounting positions in particular. The data was gathered from job advertisements placed in the careers section of a major newspaper in Queensland Australia over a four year period from 2006 to 2009. The results are benchmarked against the criteria for accounting degree curricula used by academic and professional bodies to guide and evaluate accounting education in Australia. The findings highlight that employers place greatest emphasis upon soft skills, and to a lesser extent technical skills; although current curricula meet these requirements, the emphasis on these soft skills by employers may need to receive further recognition in future curriculum design.

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