Thesis
Exploring Strategy and Strategic Planning within Australian Commercial Fisher Micro-Businesses
University of the Sunshine Coast, Queensland
Master of Business by Research, University of the Sunshine Coast
2014
DOI:
https://doi.org/10.25907/00357
Abstract
The small business sector is a fundamental element of national economic performance and provides employment to millions of workers globally. Micro-businesses, a sub-set of the small business sector, are a key contributor to that economic performance. This study examines the Australian micro-business sector. The growth and profitability of Australian micro-businesses can be impacted by a myriad of internal and external business factors which can be viewed through the prisms of strategy and strategic planning. Strategy is developed to achieve a vision, goal or what could be described as a better future for the business. Achieving the business goal is met through the process of strategic planning which may involve the use of methodologies, analytical tools and processes. There is considerable research literature regarding strategy and strategic planning in the context of large, small and micro-businesses. However, there is a paucity of research relating to Australian commercial fishing micro-businesses. This study is focussed on exploring the use of strategy and strategic planning at the micro-business level within the Australian commercial fishing industry.
Details
- Title
- Exploring Strategy and Strategic Planning within Australian Commercial Fisher Micro-Businesses
- Authors
- Eric Perez
- Contributors
- John Whiteoak (Supervisor)
- Awarding institution
- University of the Sunshine Coast
- Degree awarded
- Master of Business by Research
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00357
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448860902621
- Output Type
- Thesis