Relationship marketing in franchising and retailing

Editorial

Open access

Park Thaichon, Lorelle Frazer and Scott Weaven

Journal of Strategic Marketing, Vol.30(2), pp.113-114

2022

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https://doi.org/10.1080/0965254X.2020.1745871View

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Franchising

relationship marketing

retailing

No abstract available.

Title: Relationship marketing in franchising and retailing
Authors: Park Thaichon (Author) - Griffith University
Lorelle Frazer (Author) - University of the Sunshine Coast, Queensland, USC Business School - Legacy
Scott Weaven (Author) - Griffith University
Publication details: Journal of Strategic Marketing, Vol.30(2), pp.113-114
Publisher: Routledge
Date published: 2022
DOI: 10.1080/0965254X.2020.1745871
ISSN: 1466-4488; 0965-254X
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99467304602621
Output Type: Editorial

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