Dissertation
Understanding Value in the Market and Social Research context
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast
2019
DOI:
https://doi.org/10.25907/00660
Abstract
The process of market research offers organisations timely, relevant, targeted, and accurate information to enrich knowledge and enhance decision-making. The market research industry continues to evolve on several fronts. While the principles of market research remain constant, advances in technology, psychology, linguistics, and mathematics have influenced the application of market research. Equally, the expectations of clients and suppliers towards the practice and outcome of market research have evolved with the changing environment and practices. More recently, the introduction of big data and social media data streams has provided organisations with new streams of information. These changes to industry practice and the availability of new sources of information have made organisations question the value of market and social research. Thus, this research addresses the research question, How and why do clients and suppliers of market and social research determined value? Value, however, is a contested concept and one that needs to have a foundation before determining value for market and social research.
Details
- Title
- Understanding Value in the Market and Social Research context
- Authors
- Michael W Gardiner
- Contributors
- Meredith A Lawley (Principal Supervisor)Michael D Carey (Principal Supervisor) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre - Legacy
- Awarding institution
- University of the Sunshine Coast
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00660
- Organisation Unit
- School of Business and Creative Industries; School of Social Sciences - Legacy; USC Business School - Legacy; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450739302621
- Output Type
- Dissertation
Metrics
73 File views/ downloads
466 Record Views