Dissertation
Message framing effects on consumer behaviour in disposing of technology products: A cross-cultural analysis
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast, Queensland
2022
DOI:
https://doi.org/10.25907/00722
Abstract
With less than 10 years left before the target year of 2030 to achieve the United Nations Sustainable Development Goals (SDGs), pressing environmental issues remain unaddressed. This thesis aims to contribute towards global sustainability, especially SDG Goal 12 on sustainable consumption. A systematic review of sustainability marketing studies was performed, which identified three major research gaps: (1) the combined impact of multiple message frames on consumer behaviour in disposing of technology products, (2) cultural differences in message framing effects, (3) the psychological process which explains how message frames increase sustainable disposal, which this thesis seeks to address.
In addressing the above gaps, this thesis expands consumer technology research to technology product disposal from a cross-cultural perspective. Four theories and models were applied, including construal level theory, prospect theory, the theory of planned behaviour, and Hofstede’s cultural model. The following three research questions (RQs) were investigated:
RQ1: What message frame combinations are the most effective in promoting sustainable disposal of technology products?
RQ2: What are the cultural differences, if any, in the message framing effects?
RQ3: What are the cultural differences, if any, in the psychological process by which message frames increase sustainable disposal?
Details
- Title
- Message framing effects on consumer behaviour in disposing of technology products: A cross-cultural analysis
- Authors
- Emma Florence - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Rory Mulcahy (Supervisor) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Awarding institution
- University of the Sunshine Coast, Queensland
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00722
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99695098302621
- Output Type
- Dissertation
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