Dissertation
Learning and Development in the Franchising Sector and Business Performance
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast
2020
DOI:
https://doi.org/10.25907/00251
Abstract
This research creates new knowledge in the domain of franchising research within the context of Learning and Development (L&D), whilst concomitantly providing actionable insights that will be of value to the franchising sector as well as Human Resource Management (HRM) and L&D professionals. It is envisaged that the results will serve members of the franchising and HRM communities by developing an integrative framework for knowledge exchange and transfer. It is proposed that investment in L&D can and does lead to enhanced channel outcomes for the various players involved in the franchising relationship (franchisees, franchisors, customers, franchise employees, suppliers and industry and the franchise sector as a whole). However, poor participation and engagement in franchisor-initiated L&D activities is widespread in the business format franchising sector in Australia and this phenomenon has impacted franchise system performance. Qualitative empirical examination provides confirmation of this proposition and factors that influence successful L&D execution in terms of achieving enhanced channel outcomes are identified. Therefore, the aim of this thesis is to address the following research question; 'What factors influence participation and engagement with training interventions and their subsequent ability to achieve enhanced channel outcomes?' Initially, 20 industry experts were interviewed, with participants comprising a mix of franchisors, franchisees, training and education specialists and suppliers to the franchising sector. Franchisors were selected from a range of industries including business services, retail and home services. The interviews explored the diversity of approaches to L&D strategy and the impact it has on achieving enhanced channel outcomes. Next, a qualitative case study approach was adopted, targeting 60 participants across four franchise groups in order to explore factors that influence franchisee participation and engagement with training interventions. It was determined that for enhanced channel outcomes to occur, certain channel conditions need to be present. These conditions are presented as an integrative framework for knowledge transfer.
Details
- Title
- Learning and Development in the Franchising Sector and Business Performance
- Authors
- Janette Timms
- Contributors
- Lorelle Frazer (Supervisor)
- Awarding institution
- University of the Sunshine Coast
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00251
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450966502621
- Output Type
- Dissertation
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