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Key Factors Affecting Queensland Horticultural Farmers' Effective Use of Internet Based Extension Tools
Dissertation   Open access

Key Factors Affecting Queensland Horticultural Farmers' Effective Use of Internet Based Extension Tools

Sherrill Cooper
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast
2019
DOI:
https://doi.org/10.25907/00489
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Abstract

agriculture case study design science extension diffusion of innovations human-centred design horticulture Internet based extension rural usability user experience
Traditionally, farming has played an important role in Australia's economy but the challenges facing the Australian agricultural industry are immense. Australia's gross value of agricultural production in 2015-2016 was $56 billion with Queensland's gross value of agricultural production in this period being $13.2 billion. Australia's agricultural industry produces over ninety percent of the domestic food supply and contributes over thirteen percent of Australia's export revenue. Yet the complex and dynamic challenges facing Australian farmers this century have created a vastly different operating environment to that of the twentieth century. Climate change, biosecurity threats, increasing consumer demands, food safety, escalating costs, acute shortage of skilled labour, import tariffs and quotas, and relatively low levels of government subsidisation compared to Europe, the US, and Japan are some of these challenges. Further challenges include the increasing demand for maximising productivity, maintaining environmental sustainability and social responsibility and remaining economically viable. Agricultural policy reforms have also increased the components in the RD&E environment with services now spread across public, private and industry providers resulting in a pluralistic and decentralised collection of organisations engaged in RD&E.

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