Dissertation
Development of a scale to measure destination social responsibility and the co-orientation analysis in the perception of destination social responsibility
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast, Queensland
2022
DOI:
https://doi.org/10.25907/00144
Abstract
With worldwide efforts for achieving destination management in a responsible manner, the need for measuring destination social responsibility has emerged within tourism sectors. This study has two research aims: (i) to develop a scale that embodies the components and measurement items of destination social responsibility in a multidimensional perspective and (ii) to analyse the differences in perceptions of destination social responsibility between local government officials and residents by using the co-orientation model. Destination social responsibility refers to the collective efforts and ideology of the stakeholders of tourist destination that are used to carry out social responsibility (Su et al., 2018). The co-orientation model is a framework that uses indicators of agreement, congruency, accuracy, and meta-agreement to analyze the view of two communication parties about a common issue or cognitive object and describe the state of the communication. Data was collected using a survey of local residents and public officials in Busan (n=388), South Korea in 2018. It was found that the components of destination social responsibility consist of the following four constructs: responsibility for governance, responsibility for economy, responsibility for environment and responsibility for cooperation. The co-orientation analysis revealed that there were statistically significant differences held in the perceptions of destination social responsibility by local residents and public officials and both groups inaccurately estimated the other group’s view of destination social responsibility. It seems public officials over-estimate local residents’ evaluation on destination social responsibility while residents underestimate the local government’s perception of destination social responsibility. The multi-dimensional destination social responsibility scale developed in the present study may serve as a reference and be applied in future quantitative research and verifications of causality. An examination of the different view of destination social responsibility issues among groups provides useful insights into the sources of problems in a communication. Other academic and practical implications of this study were discussed in terms of tourism policy, tourism communication, and tourism culture.
Details
- Title
- Development of a scale to measure destination social responsibility and the co-orientation analysis in the perception of destination social responsibility
- Authors
- Yuan Lee - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Aaron Tham (Supervisor) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Awarding institution
- University of the Sunshine Coast, Queensland
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00144
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99640879102621
- Output Type
- Dissertation
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