Dissertation
Baby boomers and beyond: Consumer evaluation of health and well being services
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast
2010
DOI:
https://doi.org/10.25907/00259
Abstract
When the youngest Baby boomer turns 65 in 2031, the projected proportion of the Australian population, aged 65 and older, is expected to be between 21 and 22 percent. Over the next 40 years, the Australian population aged 65 and over is expected to increase from 2.9 million to 7.9 million, with a corresponding increased need for effective health and well-being services for the mature consumer. Due to the increased demand from the ageing population, health care and social assistance services are now the largest employer, when it surpassed the retail sector in August 2009. Seventy five percent (7.7 million people), of all employment in Australia is in the service industry, with health and well-being services showing the second highest growth in employment. Because the health and well-being service industry is such an important part of the fabric of life and the economy, it is important to understand how mature age customers (Baby boomers and those older) evaluate health and well-being services so that providers can best match and market their services to the mature market.
Details
- Title
- Baby boomers and beyond: Consumer evaluation of health and well being services
- Authors
- Wendy Spinks
- Contributors
- Meredith A Lawley (Supervisor)Mark L Manning (Supervisor)
- Awarding institution
- University of the Sunshine Coast
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00259
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450006302621
- Output Type
- Dissertation
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