Dissertation
An Evaluation of the Franchise Model in the Australian Automotive Industry
University of the Sunshine Coast, Queensland
Doctor of Philosophy, University of the Sunshine Coast, Queensland
2023
DOI:
https://doi.org/10.25907/00786
Abstract
The relational nature of franchising in the Australian automotive industry (AAI) has seen considerable disruption in recent years. With allegations of power abuse and questionable control mechanisms voiced by franchised dealers and their representatives, car manufacturers have recently undergone intense public scrutiny. Whilst two car manufacturers have disassociated from franchising in recent years, moving to a novel distribution model - the agent model, the remainder of car manufacturers remain dependent on franchising as the main marketing channel to distribute their products and services to consumers. This research examines the exercise of sources of power and control mechanisms by franchisors over their dealer network in the AAI, and evaluates the perception of the franchising regulatory framework in overseeing the commercial relationship in the AAI, and the contractual arrangements between car manufacturers and their dealer network.
Details
- Title
- An Evaluation of the Franchise Model in the Australian Automotive Industry
- Authors
- Adiba Fattah - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Lorelle Frazer (Supervisor) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAnthony Grace (Supervisor) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesWayne Graham (Supervisor) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Awarding institution
- University of the Sunshine Coast, Queensland
- Degree awarded
- Doctor of Philosophy
- Publisher
- University of the Sunshine Coast, Queensland
- DOI
- 10.25907/00786
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99971186702621
- Output Type
- Dissertation
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