Abstract
This study investigates the Korean WHMs who represent the second main nationality of the WHMs in Australia. Therefore, two research areas are explored in this paper: a) the WHMs' satisfaction with the working holiday program, their behavioural intentions and the relationship between these two; and b) the impact of the WHMs' experiences during their working holiday program concerning their satisfaction with the working holiday program and behavioural intentions. To achieve the aim of the study, the questionnaire survey was conducted on the Korean WHMs in three cities in Australia, Sydney, Melbourne and Brisbane. In total, 577 usable questionnaires were collected from the Korean WHMs in the three cities; 238 were obtained in Brisbane, the capital of Queensland; 182 in Sydney, the capital of New South Wales; and 157 in Melbourne, the capital of Victoria. With a better understanding of the Korean WHMs in Australia, the activities the WHMs seek can be developed and organised to attract more WHMs from not only Korea, but also from other Asian countries. Increasing the satisfaction of the WHMs can build a good image of Australia and encourage recommendations of Australia as a great destination. A greater understanding of the satisfaction and behaviour intentions of the Korean WHMs provides managerial guidance in the working holiday programs offered in Australia and the tourism industry at a destination, because revisitation is a cost-effective approach to maintaining a business and word-of-mouth is one of the most effective marketing tools (Yuksel, 2001). It is believed that the findings of this study will help all key stakeholders to guide the Australian Government and the Tourism Industry to provide appropriate activities that will increase the revisiting intentions.