‘Saya Happy’: Representing Female Identity in Popular Magazine Advertising - A Semiotic Analysis of Women’s Magazines in Kota Kinabalu, Sabah
Umi M Khattab
Asian Media Information and Communication (AMIC) Annual Conference: Taking Stock of Media and Communication Studies: The Challenges and Opportunities of Globalisation, 20th (Hyderabad, India, 24-Jun-2011–27-Jun-2011)
Asian Media Information and Communication Centre (AMIC)
2011
Abstract
Communication and Media Studies
No abstract available.
Details
Title
‘Saya Happy’: Representing Female Identity in Popular Magazine Advertising - A Semiotic Analysis of Women’s Magazines in Kota Kinabalu, Sabah
Authors
Umi M Khattab (Author) - University of Malaysia, Malaysia
Conference details
Asian Media Information and Communication (AMIC) Annual Conference: Taking Stock of Media and Communication Studies: The Challenges and Opportunities of Globalisation, 20th (Hyderabad, India, 24-Jun-2011–27-Jun-2011)
Publisher
Asian Media Information and Communication Centre (AMIC)
Date published
2011
Organisation Unit
University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy