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Memorable messages—The first year message
Conference presentation

Memorable messages—The first year message

Janet Wyvill
Learning & Teaching Week, 2014 (Sunshine Coast, Australia, 01-Sep-2014–05-Sep-2014)
University of the Sunshine Coast
2014
url
https://www.usc.edu.au/View
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Abstract

Specialist Studies in Education first year education students attrition
This paper presents the preliminary results of the pilot study conducted at USC with the support of a C~SALT research grant, which investigated the memorable messages, that first year education students reported that they receive. The investigation looked at the question "What are the memorable messages received by first year students?" Memorable messages are defined as "verbal messages which may be remembered for extremely long periods of time and which people perceive as a major influence on the course of their lives" (Knapp, Stohl and Reardon 1981, p.27). Communication and non-communication will intentionally and unintentionally create memorable messages. These memorable messages being received by the students impact on their decision to continue with their program at USC, to transfer or leave university. Attrition rates for new students are high and this pilot project aimed to discover if any memorable messages were contributing to this factor. The role of universities is changing from simply educating students, to preparing them for work and professional roles (Cranmer, 2006; Dochy et al, 1999; Barr & Tagg, 1995). The preliminary results show the patterns and categories that the memorable messages fall into. The results also discuss the memorable messages that impact significantly on learning and engagement.

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