Marketing strategy of the Nagano Winter Olympics

Mi-Hwa Lee; Timothy J Lee

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Marketing strategy of the Nagano Winter Olympics

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Marketing strategy of the Nagano Winter Olympics

Mi-Hwa Lee and Timothy J Lee

Tourism Sciences Society of Korea (TOSOK) International Tourism Conference, 2018 Winter Olympic Games and sports tourism promotion, 76th (Gangneung, South Korea, 02-Jul-2014–04-Jul-2014)

Tourism Sciences Society of Korea

2014

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Abstract

Tourism

This paper will examine the Nagano Winter Olympics, 1998, to analyze the effectiveness of the marketing strategy for the event focusing on the initiatives taken by the National Olympic Committee of Japan (JOC) during the games. The purpose of this study is to obtain recommendations for the successful holding of the 2018 Winter Olympics in Pyeongchang in South Korea.

Details

Title: Marketing strategy of the Nagano Winter Olympics
Authors: Mi-Hwa Lee (Author) - Osaka Seikei University, Japan
Timothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
Conference details: Tourism Sciences Society of Korea (TOSOK) International Tourism Conference, 2018 Winter Olympic Games and sports tourism promotion, 76th (Gangneung, South Korea, 02-Jul-2014–04-Jul-2014)
Publisher: Tourism Sciences Society of Korea
Date published: 2014
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Cluster
Language: English
Record Identifier: 99450971602621
Output Type: Conference presentation

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