Conference presentation
Late Entrant Advantage: An Australian Café Franchise Tackles China
Annual International Society of Franchising Conference, 30th (Groningen, Netherlands, 09-Jun-2016 - 11-Jun-2016)
International Society of Franchising
2016
Abstract
No abstract available.
Details
- Title
- Late Entrant Advantage: An Australian Café Franchise Tackles China
- Authors
- Robin Roberts (Author) - Griffith UniversityLorelle Frazer (Author) - Griffith University
- Conference details
- Annual International Society of Franchising Conference, 30th (Groningen, Netherlands, 09-Jun-2016 - 11-Jun-2016)
- Publisher
- International Society of Franchising
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99620207002621
- Output Type
- Conference presentation
Metrics
50 Record Views