Conference presentation
Introducing telemetrics
Internet Researchers (IR-15) Conference: Boundaries and Intersections, 2015 (Daegu, South Korea, 21-Oct-2014–24-Oct-2014)
Association of Internet Researchers (AOIR)
2014
Abstract
This paper introduces a new methodology for analyzing and measuring engagement with television content by users of Twitter. Drawing on factors such as the network, viewing audience, and date of broadcast to establish a baseline expectation for volume of tweets around a television show, and applying techniques from the field of sabermetrics to create neutral volume figures ('weighted tweets') which exclude these variables, our metrics provide new insights into television's social media presence. The methodology provides a variety of new measures for analysing the social media strategies of individual television programs, channels and networks, for comparing users' engagement with programs, channels or networks, and for predicting future volumes of tweets.
Details
- Title
- Introducing telemetrics
- Authors
- Darryl Woodford (Author) - Queensland University of TechnologyKatie Prowd (Author) - Queensland University of TechnologyAxel Bruns (Author) - Queensland University of TechnologyBen Goldsmith (Author) - Queensland University of TechnologyStephen Harrington (Author) - Queensland University of TechnologyJean Burgess (Author) - Queensland University of Technology
- Conference details
- Internet Researchers (IR-15) Conference: Boundaries and Intersections, 2015 (Daegu, South Korea, 21-Oct-2014–24-Oct-2014)
- Publisher
- Association of Internet Researchers (AOIR)
- Date published
- 2014
- Copyright note
- Copyright © 2015 The Authors. Reproduced here with permission.
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450912802621
- Output Type
- Conference presentation
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