Conference presentation
Introducing Cryptic Marketing: A Strategy for Targeting Subculture Groups in Advertisements
Academy of Marketing (AM) Conference, 2015 (Limerick, Ireland, 07-Jul-2015–09-Jul-2015)
2015
Abstract
No abstract available.
Details
- Title
- Introducing Cryptic Marketing: A Strategy for Targeting Subculture Groups in Advertisements
- Authors
- Kelly Choong (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Conference details
- Academy of Marketing (AM) Conference, 2015 (Limerick, Ireland, 07-Jul-2015–09-Jul-2015)
- Date published
- 2015
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449200902621
- Output Type
- Conference presentation
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