Conference presentation
Future proofing research: The keys to profitability and innovation
The Research Society: Facing 2030, National Conference, 2020 (Virtual, 03-Aug-2020 - 06-Aug-2020)
The Research Society
2020
Abstract
It is simply indisputable today that diversity drives innovation and corporate financial performance. A 2018 study by the Boston Consulting Group (BCG) found that "increasing the diversity of leadership teams leads to more and better innovation and improved financial performance. Companies that have more diverse management teams have 19% higher revenue due to innovation.” Another study highlighted in Harvard Business Review found that, indeed, there was a statistically significant relationship between diversity and innovation outcomes in all countries examined. Most important, they found that the most-diverse enterprises were also the most innovative, as measured by the freshness of their revenue mix. In fact, companies with above-average total diversity, measured as the average of six dimensions of diversity (migration, industry, career path, gender, education, age), had both 19% points higher innovation revenues and 9% points higher EBIT margins, on average.
So how do we ensure we’re driving innovation and profitability in marketing research?
Details
- Title
- Future proofing research: The keys to profitability and innovation
- Authors
- Kristin Luck (Author)Michelle Gansle (Author)Mark Solonsch (Author)Eric Salana (Author)Maria Raciti (Author) - University of the Sunshine Coast, Queensland, USC Business School - Legacy
- Conference details
- The Research Society: Facing 2030, National Conference, 2020 (Virtual, 03-Aug-2020 - 06-Aug-2020)
- Publisher
- The Research Society
- Organisation Unit
- Sustainability Research Centre; Indigenous and Transcultural Research Centre; School of Business and Creative Industries; USC Business School - Legacy; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99471807302621
- Output Type
- Conference presentation
Metrics
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