Abstract
Vanuatu is an emerging economy and popular tourist destination in the South Pacific Islands. In recent times there have been significant efforts directed at developing village-level agri-businesses based on local foods that are indigenous to the island, such as Canarium nuts. Tourists visiting Vanuatu are the key target market for Canarium nut products; however, very little is known about their attitudes towards this local food. In this exploratory study, tourists departing Vanuatu (n=61) were surveyed by trained Ni-Vanuatu enumerators with preliminary analysis providing valuable insights to enhance the branding, product, price, promotion and placement of Canarium nut products in ways that enhance their attractiveness to tourists.