The liminal and shifting nature of Young Adult fiction (YA) is underscored by recent publishing trends that sees this category consistently outstrip other aged-defined literature classifications, in terms of sales. As such, Young Adult fiction is now a major focus of expansion for many publishers who promote trending themes, genres and narratives. Additionally, predominantly adult groups and institutions are practising behaviours within the Young Adult fiction arena in order to facilitate and heighten these changes, for example, dovetailing YA bestsellers with novels, to establish a series, in order to replicate success. These market segmentation and franchise strategies promote bestselling international fiction, such as book-to-film adaptations and merchandising, e-book marketing, and the limited availability of bestselling books sold in discount department stores, which may be limiting the very potential that their popularity claims to offer. With this in mind, these groups and institutions can be seen to be directly narrowing the reading, writing and publishing opportunities of Young Adult fiction, so that the fiction which is being produced as a result of these marketing strategies, seems to be perpetuating these limitations. The implications of these factors have the potential to impact upon stakeholders invested in Young Adult fiction and, more importantly, affect future opportunities for creative storytelling.