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About face! Reversing the direction of the processing shift in a verbal overshadowing paradigm
Conference presentation

About face! Reversing the direction of the processing shift in a verbal overshadowing paradigm

Thea Vanags and Marie Carroll
Society for Applied Research on Memory and Cognition (SARMAC) Conference, 8th (Kyoto, Japan, 26-Jul-2009–30-Jul-2009)
2009
url
http://www.sarmac.org/conference-archive/View
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Abstract

Cognitive Sciences
The underlying premise of the transfer-inappropriate processing shift (TIPS) hypothesis is that an intervening activity produces a shift from appropriate (holistic) to inappropriate processing (featural). An untested extension of TIPS is that producing a shift from featural to holistic processing should produce similar results. In this experiment participants encoded a face featurally, completed a Navon (local or global) or a control task, and then viewed a sequential lineup. Local Navon participants outperformed control participants and global participants, reversing Macrae and Lewis' (2002) results. Results are discussed with regard to TIPS and featural processing of unfamiliar faces.

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