Reflexivity is vital for effective social marketing. However, the persistent calls for social marketers to engage in more reflexive practices suggest that we are not doing it well. Most social marketers are reflexive, but this reflexivity is not always systematic and visible in our projects and outputs.
This workshop provides guidance and tools for how to do and embed visible reflexivity in your social marketing practice. First, participants will learn about intersectionality, positioning and unbracketing and use these learnings to write their own researcher standpoint statement. Second, participants will work through exercises in the ‘Social Marketers Reflexive Playbook’ that will be provided to participants before the workshop.
The workshop will incorporate a variety of interactive elements to engage participants, including informative facilitator presentations, individual activities, and collaborative small group discussions. Participants will learn the benefits and practical strategies for implementing visible reflexivity in social marketing.