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Learning the art of communicating effectively through posters
Conference poster   Open access   Peer reviewed

Learning the art of communicating effectively through posters

Pamela Wardner
Learning & Teaching Week, 2011 (Sunshine Coast, Australia, 19-Sep-2011–23-Sep-2011)
University of the Sunshine Coast
2011
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Abstract

Specialist Studies in Education
The skill of communicating effectively through poster should be encouraged for all undergraduates as the process for preparation sharpens focused thinking given the text limitation, encourages creativity given the two-dimensional nature of the medium and educates students on visual grammar as well. Poster sessions and presentations are used by groups and individuals to inform and promote academic and professional research at a congress or conference. The visual impact provided by the various forms of posters adds to the vibe and depth in such intellectual gatherings. The art of poster making however is deteriorating because of lure and mesmerising technological features of other media. This is evidenced by the decreasing participation in poster sessions and the disappearance of poster making from undergraduate curricula in favour of other presentation forms. Posters have many benefits - they tell the story of your research even if you are not there, there is no need to plug it in to appreciate it, and it informs you about the research in minutes! This poster highlights the four key aspects needed to communicate effectively through poster - content, form, production and presentation. Data was gathered through discussions with academics and websites. In judging and critiquing what makes an effective poster, academics do not break down the process but instead take the holistic impact of the poster on their senses and intellect as a communication medium.

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