Conference paper
Which B2B E-Business Model: The Case of Australian Agribusiness Organisations
Proceedings of the 2003 Australian and New Zealand Marketing Academy Conference, pp.1721-1726
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2003 (Adelaide, Australia, 01-Dec-2003–03-Dec-2003)
Australian and New Zealand Marketing Academy (ANZMAC)
2003
Abstract
The growing importance of B2B e-commerce has seen the need for the development of a model to assist in the choice of e-business models. This paper explores the internal and external factors influencing the choice of e-business models using depth interviews and case studies conducted with Australian agribusiness organisations. Sixteen factors, were identified with only 11 regarded as important to the selection of e-business models.
Details
- Title
- Which B2B E-Business Model: The Case of Australian Agribusiness Organisations
- Authors
- E Ng (Author) - University of Southern QueenslandMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessJ Summers (Author) - University of Southern Queensland
- Contributors
- G Geursen (Editor)R Kennedy (Editor)M Tolo (Editor)
- Publication details
- Proceedings of the 2003 Australian and New Zealand Marketing Academy Conference, pp.1721-1726
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2003 (Adelaide, Australia, 01-Dec-2003–03-Dec-2003)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2003
- Copyright note
- Copyright © 2003 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448750802621
- Output Type
- Conference paper
- Research Statement
- false
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