Logo image
Back
When is Enough, Enough? Exploring Parental Influences on Child Obesity
Conference paper   Open access   Peer reviewed

When is Enough, Enough? Exploring Parental Influences on Child Obesity

Julie Norton, Debra Harker and Michael Harker
Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2008 (Sydney, Australia, 01-Dec-2008–03-Dec-2008)
Australian and New Zealand Marketing Academy (ANZMAC)
2008
pdf
PDF - Published Version78.33 kBDownloadView
Published VersionPDF - Published Version Open Access
url
http://www.anzmac.orgView
Webpage

Abstract

Public Health and Health Services eating behaviour obesity parental influences
In light of the increasing prevalence and earlier onset of childhood obesity, this study explored the role of parents in the eating behaviour of their young children. Depth interviews were conducted with sixteen primary care-givers of children aged between 1 and 5 years. The convergent interviewing technique was utilised and analysis was guided by the grounded theory approach. The concepts of 'healthy' food (considered acceptable for provision on a day-to-day basis) and 'moderation' (the frequency of eating foods considered unacceptable for day-to-day provision) had a wide range of interpretation. Modelling within the home environment and the use of food for behaviour control (as bribes and rewards) emerged as major themes. Parental concern regarding child deprivation regarding food type and quantity emerged as a parental issue. Further examination of these themes may contribute to a greater understanding of socially accepted attitudes and behaviours surrounding child feeding practices, and ultimately assist in addressing the increasing incidence of overweight and obesity in Australian adults and children.

Details

Metrics

302 File views/ downloads
779 Record Views
Logo image